The Fat Tire Charity Ride of Lake Geneva, Wisconsin is a fun bicycle ride for charity on paved roads around Geneva Lake Wisconsin, beginning at 9AM with an unorganized start time. Begin the ride at your leisure from Champs Sports Bar & Grill in the City of Lake Geneva or The Ridge. Proceeding at your own pace, the ride is approximately 21.5 miles and the “rest” stops are evenly spaced. Participating businesses are Champs, The Owl Tavern, Gordy’s Boat House, Chuck’s Lake Shore Inn, Harpoon Willies, Lucke’s Cantina, Pier 290, Bar 55, and Mars Resort. The ride is held rain or shine and travels through Lake Geneva, Fontana and Williams Bay with great views of Geneva Lake and Lake Como.