The Fat Tire Charity Ride of Lake Geneva, Wisconsin is a fun bicycle ride for charity on paved roads around Geneva Lake Wisconsin, beginning at 9AM with an unorganized start time. Begin the ride at your leisure from Champs Sports Bar & Grill in the City of Lake Geneva or The Ridge. Proceeding at your own pace, the ride is approximately 21.5 miles and the “rest” stops are evenly spaced. Participating businesses are: Champs Sports Bar & Grill, Mag Pies, The Boat House Bar & Grill, Brandy's Old Fashioned, Luis's Pizza, The Owl Tavern, Chuck's Lakeshore Inn, Gordy’s Boat House, Green Grocer, Pier 290, Harpoon Willies, Lucke’s Cantina, Deck Bar, Mars Resort. The ride is held rain or shine and travels through Lake Geneva, Fontana and Williams Bay with great views of Geneva Lake and Lake Como.